Top 5 Film & Television Apps in South America in Q1 2024

The first quarter of 2024 saw significant activity in the film and television app market in South America. Here’s a breakdown of the top 5 apps in this category, using data from Sensor Tower.

Max: Stream HBO, TV, & Movies demonstrated remarkable growth since its release in late February. Weekly revenue surged from $4.5K in the week of February 19 to a peak of $709K in the week of March 4. Weekly downloads also showed a strong start with 352K in the week of February 19, skyrocketing to 3.5M the following week. Active users increased dramatically, starting from 259K in mid-February to reaching over 7M by the end of March.

Netflix maintained a stable performance throughout Q1 2024. Weekly revenue hovered around $54K to $61K, ending the quarter at approximately $48K. Downloads saw a slight decline from 760K in the first week of January to about 584K in the last week of March. Active users showed a gradual decrease from 38M to approximately 34M over the same period.

Pluto TV: Watch & Stream Live experienced a consistent trend in weekly downloads, starting at 590K in early January and slightly decreasing to 387K by late March. Active users followed a similar pattern, beginning with 2.5M and ending at nearly 2M.

Star+ saw steady weekly revenue, ranging between $343K and $381K throughout the quarter. Downloads increased from 397K in the first week of January to 542K by the end of March. Active users fluctuated, reaching a high of 8.3M in mid-February and ending Q1 with around 8M.

ViX: TV, Fútbol y Noticias showed a significant increase in revenue, from $39K in the first week of January to about $75K in the last week of February, before stabilizing around $48K in March. Downloads peaked at 937K in mid-February but declined to 291K by the end of March. Active users remained relatively stable, fluctuating between 3.8M and 4.8M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.